TRADE SHOW TIP: Attitude is everything when you want to be remembered

It is the expertise and professional demeanor of booth staffers that people will remember the most, despite all of your display magic. Remember to sound fresh and excited when talking to each prospective client - every interaction is a chance to make sales and generate leads. Most of all, project confidence to show that you really believe and are excited about your product. Your enthusiasm will be contagious!

Interactive iPad Trade Show Displays

Take it to the NEXT LEVEL!  Fully connect with prospective clients with any of our Interactive Displaying options!  Interactive Portable Podiums & Displays with iPad or Monitor integration and full color graphics. Featuring innovative construction allowing for setup in minutes. Lightweight and compact for easy travel anywhere.  

Add a touch of cool to your exhibits with the Formz ID All-In-One Interactive System.  Use it to give your own presentations or let clients interact with it.  With its affordable price point you’ll be able to leverage existing technologies expenses.   Show off product demos, slideshows, scroll through images and more all with the touch of our proprietary iPad applica­tion to serve up content to either a self driven kiosk or to any TV in your booth.   Harness the powerful interaction an ID unit can add to your presentation or to your trade show exhibit and tell a complete story of your company or highlight your products. Your iPad can be affixed to a kiosk for a customer driven experience or take it with you to roam free to give sales presentations.

Increase your attendees engagement with the addition of  iPad Kiosks as media stations.
Create multiple interactive areas or add to the multi-media you have designed for your event. Expand your message, continue the conversation on social media avenues or give visitors a place to catch up.

Dress up and add wow to your space with state-of-the-art multimedia kiosks.  These Media Stations offer a custom appearance with an easy to assemble wood MDF bases and tops is here.  Available in *four color options and comes with your choice of *frosted plexi-glass or *printed graphic panels.  All Aluminum construction on all vertical extrusions 2 in x 2 in and the quick installation tool is included.  Each kit conveniently it includes one hard shipping case for transport via FedEx, UPS or your vehicle for local shows.  Plus the Linear Media Stations offer a Lifetime hardware warranty against manufacturer defects making the Linear Media Stations a plus to add to any booth space.  Small LCD monitor mount included.  Monitor mount supports monitor size range 13” - 27”.  Max monitor weight is 25 lbs.

Visit AffordableDisplays.com to see all options available

Trade Show Displays and Beyond

Ever think how many uses you could use your trade show display for?   They are not just for exhibiting only.  Spread your dollars wider, the opportunities for uses are endless. 

• Exhibiting
• Advertising
• Retail/Store Fixtures
• Mobile Advertising
• POP (Point of Purchase Displays)
• POS (Point of Sale)
• Demonstrations
• Merchandising
• Office Greeting Area
• Indoor Kiosk
• Educational Events
• Intimate Meeting
• Network Luncheons
• Military Recruiting
• Holiday Specials
• Food Sampling or Demos
• Fundraisers
• Sporting Events
• County Fairs
• Customer Service Information
• Media Relations
• Employment Services
• Marketing and Sales
• Author/Book Signings
• Corporate Events
• Church Program Information
• Shopping Malls
• Supermarket Sales
• Hospitality
• Security Checkpoints - Airports, Hotels
• Municipalities
• Non-Profit Agency Information

Your trade show image made easy

Get ready to make the impact that will blow your competition out of the water! You've already researched the Trade Show Display that best suits your needs for not only today but into the future as well.

You thought that was the hard part. WRONG! That was the easy part. The hard part is your graphics. So, here are two quick pointers on what you can do to increase attention to your graphics.

According to a study by the Pennsylvania College of Optometry, there are two simple elements that can enhance graphic effectiveness.

1. Adding a border to focus attention on your sign helps the viewer read it 26% faster. That's a big advantage in a fast-paced marketplace.

2. By presenting special information in a second color, you increase the reader's retention by 78%. So whatever is most important on your sign, whether it's a phone number or a key word, try using an accent color to draw better response.

How to A.T.T.R.A.C.T Visitors to your Booth

IT'S ALL ABOUT ATTRACTION AT A TRADE SHOW.

It's pretty true. If your booth is not attactive and inticing in some way then there's no reason to look or listen to what you have to say. We'll give you a few pointers on what you can do to spice up your next show.

A: ATOMPSHERE - Create an open atmosphere. If you booth does not have the 'open concept' feel you may be creating an unintentional barrier between you and your visitor. Move furniture including podiums to the sides and back. This will provide an 'open door' feel to all that pass by.

T: TOUCH OF SOFT- Ever thought of adding carpet to your booth. It not only will add an extra layer to cushion for your tired feet but it will also create an inviting feeling of home. Trade show carpet is available in a variety of colors, comes in interlocking squares and can match your booth colors and not the venue.

T: TRY A DRESS CODE - Ever wonder as you walk around who's a visitor and who's a booth staffer? Wearing ordinary office wear - even if it's your best - may not be the best option. Why? The first impression is YOUR a visitor too. Blending in with everyone else will not help attact visitors to your booth. Try having your booth staffers wear the same shirt, hat, vest, tie or jacket. This will help all visitors know where and who you belong to.

R: ROPE THEM IN WITH MOTION - When an object is moving, your eyes must follow - if you want to percive it clearly that is. So move something! If you don't have a product, TV, slide show or something that moves try something as simple as moving your arms, playing with a yo-yo or handing out a small giveaway.

A: ALL THE BEST - Staff your booth with the best employees you have to offer. Ones that know your product or service the best. Your booth staffers must be willing to approach visitors with a positive, upbeat attitude and keep a smile going all day long.

C: COLOR YOUR BOOTH - Drab neutral colors just won't do at a tradeshow. Your colors must have the impact to captivate the eyes and awaken the brain. Here is what some colors are known to do: Green - nature, Red - excitment, Yellow - optimism, Black - authority, White - purity and Blue, serenity. Put your visitors in the mood you want!

T: TAKE ADVANTAGE OF TECHNOLOGY - Use all of the technological tools you can to interact with the visitors before, during and even after the show. Entice them with media options such as websites, e-mail blasts, web links, downloads, or even try multiple working presentations during the show too. These are all fairly inexpensive and easy to do. Tell them when, where and most importantly why they should see your company at the show.

Try to implement just one of these (or more) at your next show to see if you'll ATTRACT more visitors to your booth.

4 Tips to help you find new trade show success in 2009

Spring is one of those transitional times of year. Here, in New England, we are all ready to welcome the warm summer breeze, but it's still a bit too soon for that.

Spring is also the time of year that trade show goers are gearing up for the 2009 trade show season – that’s if it hasn’t started for you already.

Attending a trade show is a commitment from beginning to end. And preparing ahead saves time and money when it counts the most.

Here are some 4 TIPS to help get you on the right track.

TIP #1
For a small show start planning 3 months in advance, at the minimum. For the moderate size show start planning 6-8 months in advance and for the large national shows a year is preferred. With the smaller size shows but for the national shows, so much more money is spent just to be there. So planning ahead will make your show successful.

TIP #2
Most important, can't say it enough, if you don't get this right than just forget the whole thing. Number ONE most important piece to know and build your whole show presence on is... drum roll please... your TARGET AUDIENCE.

Who is at this show anyway? It's not about what you think of the service/product, it's what they think. Who is going to benefit from your services or product? The audience. What are their needs, what are their wants, what will they get out of your service/product?

Those are the questions you need to ask and figure out. Not just surface answers either, these answers must strike a cord with them and really hit home. It must be a deep benefit to them that makes you stand above your competitors. I must use that, oh, that service will make my life so much easier. What did I do without it?

TIP#3
Okay, so now you have the best advertising you could have come up with. How are you going to attract your target audience to your booth? What is going to invite them and engage them? Your GRAPHICS! Let’s face it, not all of us have been hit with the creative stick.

So that's when you hire, if you must, a professional. A trade show graphics professional. Someone with the experience in building the visual that gets those people to say, hey, who's that. If your graphics don’t speak to the target audience than you may as well go home. This visual must always be a positive one.

TIP #4
Set your GOALS high. Set them too low and fail at this challenge. It's like playing a championship game of football, being the quarterback and holding the ball in your hand while walking on the field and knowing... you're going to lose. Well, then the Law of Attraction says - lose you will. And who wants to do that! So, set those goals high. It's just like anything else, talk is cheap but effort makes you the MVP of your team. And that's where you need to be right now. You’re the teams Most Valuable Player!

This March, while the birds start flying home, the days get longer, and the smell of the air starts to change take the time to sit back and reevaluate why you want to go to trade shows and what extra business can come out of it.