10 TIPS TO TRADE SHOW BETTER

Do … plan ahead properly including the amenities like lighting, internet access or carpeting
Do … insure your booth space is tidy and neat even right down to the smell
Do … always look ready - focus your attention on your customers or prospects during show time
Do … show your best self – wear your best suit and comfortable shoes, you’ll thank yourself later
Do … bring more than enough hand outs including business cards

Don’t … procrastinate or get caught off guard with un-anticipated issues such as no throw provided
Don’t … fuss with your booth during the show, save that for before the show starts
Don’t … eat or drink inside your booth space, it is unappealing and no one wants a spill
Don’t … talk excessively to other booth staffers, pay attention to why you are there
Don’t … talk on your cell phone, text or scroll through your Blackberry

New Way to Capture and Keep Clients Around

Following up on Trade Show Leads

Lead gathering and building future relationships, both new and old, is what a Trade Show is all about. Your communication with new and old clients should be a positive one making them want to come back, but what should you do to make that happen?

When the show or meeting is all said and done, what is the next step? It should be to follow up, shouldn't it? How do you follow up and what method should you use? First things first: Timing. Always, follow up by the end of one week of the show date with any follow up avenue you take. Strike while the iron is hot!

Here are the traditional ways:
>> A personal phone call always makes a positive personal impact. This should be done the following business day – wait any longer and they may not remember. Keep good notes and refer to the conversation you had when you last spoke at the show.
>> Direct mail to send specific information – other than what you have already given to them. This must be sent within one week from the show date and try to include a hand written note to add the personal touch.

Here is a NEW way to show your potential prospects and returning customers that their relationship to you is important, before, during and after. Try a Pre-printed CUSTOM Post cards, Cards, or Tri-fold brochures from an online service. Use SendOutCards.com, they specialize in YOUR custom greetings.

SendOutCards.com is an On-Line mailing service that allows you to send individual or bulk Custom printed Post cards, Cards, Tri-fold brochures and all for less than you think. You can connect with your clients anywhere at anytime! They print it, stuff it and mail it -- all for less than a greeting card at the store. An actual stamp placed on the front for that added personalization, just as though you did it yourself!