TRADE SHOW TIP: Attitude is everything when you want to be remembered

It is the expertise and professional demeanor of booth staffers that people will remember the most, despite all of your display magic. Remember to sound fresh and excited when talking to each prospective client - every interaction is a chance to make sales and generate leads. Most of all, project confidence to show that you really believe and are excited about your product. Your enthusiasm will be contagious!

Common reasons for exhibiting at a trade show by Affordable Exhibit Displays

Reasons for Exhibiting
Common reasons for exhibiting at trade shows include:

1. Gathering sales leads.
2. Generating  actual sales at the show.
3. Reaching a specific audience with your product or service.
4. Promoting your image and enhancing your visibility.
5. Establishing a presence in the marketplace.
6. Improving the efficiency of your trade show marketing plan.
7. Personally meeting your clients, competitors and suppliers/vendors.
8. Prospecting new clients.
9. Unveiling new products or services.
10. Educating your target audience.

One more thing to remember… trade shows are a great venue for generating PR for your company. Usually, the editors and journalists who cover your industry will attend all the industry trade shows. If you exhibit and capture their attention, you may find your company and its products featured in their publications. That will generate additional sales leads. Just keep your eyes open for the trade show badges that say "PRESS" and when they come by, be sure to IMPRESS them.

Lastly, don't forget to keep your trade show display image fresh each time you attend.  It's important to be one step ahead on the competition who may just be your exhibiting neighbor.  Check out our portable exhibit products today!

Trade Show Planning in Advance, where to start?

This is the biggest part of attending Trade Shows and possibly the most overlooked - Planning in Advance. Who isn't a procrastinater now and again but planning ahead for a trade show is what will make or break it.

Sounds simple but it can be if you do your homework. If you've never attended a show before and want to start it will make a difference if you research the shows that will be worthwhile for you to attend.

With numerous trade shows every year in the United States, there should never be a loss of places to exhibit.


Researching potential shows to find out where your company or product best fits is a must-do. This leads to alot of unanswered questions like should you go to industry specific shows or B2B shows or where can you find trade shows period?

Here are a few places to start your research:
- Ask your local and area Chamber of Commerce leaders
- Contact any Associations or Organizations you belong to
- Ask friends or collegues in the same business as you and get their advice

Here are two online resources:
- www.biztradeshows.com/usa
- http://www.conventions.net/

Good luck in your search for potential trade shows to attend!