How can you engage your trade show attendees better, more powerfully so that they stop in their tracks to find out just what you have to offer? This is one of the best questions asked by all exhibitors. You'll discover 4 tactics to help you get out of the not being seen rut. Read then ask yourself what you could be doing better at your next trade show to make it more inviting.
Wednesday, September 2, 2015
Monday, July 6, 2015
Trade Show Terms and Their Meanings
For anyone who attends trade show locally or across the globe you know that the terms listed in your Exhibitor Packet can be extremely confusing especially if you are a new trade show goer. You can start here and educate yourself with learning what words like A/V, drayage, I&D and W&B all mean. These are all an important part to the process leading up to, during and even after the show.
You can get started now by downloading our FREE Glossary of Trade Show Terms now.
Monday, June 29, 2015
Scanning the Trade Show crowd sometimes can be surprising at how many business people stopped their busy day to attend the show. All coming from local and from far away places but are commonly there for the same reason.
Yet year after year you attend that same marketing event and now it may seem tedious and repetitive. So what’s the point in all this effort? Well, that is actually the point of a Trade Show. It may be seem repetitive but it doesn't have to be. You just need to put the ‘BAM’ in your Trade Show! Because if nothing else, a Trade Show is no better a place to form new relationships while maintaining and reinforcing the existing relationships.
Here are 5 'BAM' strategies to keep you and your business going. Because the point is: reinforcement of strength in both presence and relationships. After reading this helpful blog post then check in on your trade show booth before the show to see if what you've been using fits into your new focused 'BAM' strategy. If not then check where to find a new trade show display to make you POP at your next trade show event.
Wednesday, June 3, 2015
If you’ve ever attended a trade show, been on an exhibition floor or passed through any outdoor fairs lately you surely would have seen how tall banner stands have taken over the show floor spaces. Indoor and outdoor banner stands are the go-to product of trade show advertising. Each banner and its stand can easily show off your products and services.
The benefits of using retractable banner stands are well understood – they are portable, convenient and colorful – but which one is right for you? These four tips will help you in choosing the right retractable banner stand to suit your needs not only for an upcoming show but also for the future.