Thursday, June 30, 2011

Trade Show AFTER Tip

After trade show tip:

Write down any lessons learned. This way at the next show you won't make the same mistake a second or even third time. Review the list prior to your next trade event since it's easy to forget once you've left.

So simple, yet so effective.  Try it. 

Let us know if you've got any lessons you've learned along the way.

Monday, June 20, 2011

3 second Quick Tips on Graphic Design from Affordable Displays, Inc.

YOUR MAIN GOAL: APPEAL TO YOUR CUSTOMERS’ NEEDS AND WANTS in a message that is short and to the point.
At a trade show you have 3 SECONDS… that’s it. That is all the time you have to spark the passers by and inspire them to ask questions that convert into sales.

Here are some simple tips and tricks that may ignite the creative side in you allowing your company to display its best image.

1. BIG letters?
A rule of thumb is the average eyesight can read approx. 1" of text for every 10' they are standing away.

2. Should you use photos or illustrations? Photos are always preferred over illustrations. Photos are more credible, easily understood and have a bigger impact with the consumer. Take your own photos or for generic photos use high quality stock photography.

3. How many words should be used?
Keep it under 10 words or less and no more than 5 lines. Lead with your strongest benefit first then the next relevant benefits to follow – if you have 30 year warranty and no one else does, shout it out. Most importantly, keep to your branding guidelines and keep all text within the top half of the display design.

Some simple tips to follow:

• A single sentence, phrase, or word

• Use concrete facts that are a benefit – what makes you different

Final note: by clearly communicating your company information in as few words as possible will benefit you in the end. Showing large, high quality photo(s) & colors will promote your products and make it easier for people to remember you.

Take a look at our online trade show display portfolio to see what others have done by Affordable Exhibit Displays.

Thursday, June 16, 2011

Affordable Displays and the Maine Red Claws team up

Affordable Displays announces the winner of the 2011 B2B trade show giveaway.

Drum roll please….
Seth Shuman of the Maine Red Claws. And, Seth was thrilled he won, “THANK-YOU!!! I’m so excited, I never win anything! Let me know what I need to send you and I’ll get you what you need.”

Wednesday, June 8, 2011

Affordable Displays to attend local B2B Trade Show

Androscoggin Business to Business Trade Show
June 9th
9:30 am - 5:30 pm

Hope to see some familiar faces at the B2B trade show tomorrow. Come check us out, drop your business card and enter to WIN a Boost retractable banner stand package.   All the winner needs to do is supply us with ready to print art.  Simple as that!

Affordable Exhibit Displays will be at Booth 510.

We'll be sporting our NEW logo!!  Here's a sneak peek:

Hey, even we have to rebrand.

Tuesday, June 7, 2011

Pop up displays by Affordable Displays

Thos. Moser Cabinetmakers

For the whole month of JUNE receive 10% OFF any pop up display purchase - full size floor model or table top.  It is up to you.

Affordable Exhibit Displays is offering a discount on 4' mini pop up displays.  They are great for the smaller shows.