Wednesday, December 11, 2013

Learn 3 ways to choose the right trade show

-- Plus search through 3,872 shows happening in 2014 --

Begin 2014 off on the right foot!  Find a new way to reach out to potential clients by attending face-to-face trade shows.  To start, there are three different types of trade shows.  Always keeping in mind the time, money and overall investment that goes into a trade show. Deciding which show is the right fit for your company is crucial.

First, we have Retail Trade Shows. Retail trade shows mainly focus on selling their products and closing the deal right at their booth space. Attendees can range from department stores to convenient stores, house wares, bookstores, electronics and toys. Attendees will be displaying lots of quality choices at every price point allowing people to discover new product categories, new suppliers and new and different ways to profit.

Next up are Business-to-Business shows - also referred to as B2B shows for short. These are mainly to get your name out there, creating new business relationships that merge after the show. Displaying your companies professionalism, positive attitude and overall knowledge of your products and business. These are a great way to start the word of mouth and gain new social networking partners. A colossal 84% of consumers believe recommendations from friends, family and colleagues are the most reputable source.

Lastly we have Event Marketing Shows. If you are aiming towards delivering a message or creating brand awareness, this is the show for you. Social media may be great but here face to face is key. To achieve your competitive advantage you must be sure your message and brand are clear. Avoiding to much text in a display and having the most professional image will definitely catch potential partners eyes.

Different types of shows can work for everyone, as long as you adjust
your booth to each individual show. 

So, which show is best for your company?