You thought that was the hard part. WRONG! That was the easy part. The hard part is your graphics. So, here are two quick pointers on what you can do to increase attention to your graphics.
According to a study by the Pennsylvania College of Optometry, there are two simple elements that can enhance graphic effectiveness.
1. Adding a border to focus attention on your sign helps the viewer read it 26% faster. That's a big advantage in a fast-paced marketplace.
2. By presenting special information in a second color, you increase the reader's retention by 78%. So whatever is most important on your sign, whether it's a phone number or a key word, try using an accent color to draw better response.