TRAVELING TO YOUR NEXT SHOW BY PLANE...
If so do you know what you can carry on with you?
If not, get educated with the below chart provided by the TSA.
Wednesday, June 10, 2009
Wednesday, May 20, 2009
Tips on Trade Show Speaking
With public speaking, it doesn’t matter who your audience is. What matters is how you properly present yourself. The same goes for being at a trade show. Being at a trade show and representing your company is a form of public speaking - the attendees are your audience.Whomever you approach or approaches you will know right away how prepared you actually are. You must be ready at all time by knowing your product or service inside and out, by being upbeat, by focusing on the audience whether it’s one person or a group and practicing before show time.
So, here are FOUR tips to help prepare you before the next big show.
Tip 1: Knowing your product or service. Obviously, knowledge is a winner in sales. And as a consumer, nothing is worse than ending up with a salesperson that knows nothing about what they’re selling – no matter what it is. So, if you don’t feel confident you’d better start learning all there is to know now.
Tip 2: Arrive upbeat and stay that way. If your morning began on a bad note, leave it at the door. You owe each and every person at the trade show the same enthusiastic presentation from the first to the last.
Tip 3: Focus on the audience whether it’s one person or a group. Keep your eyes planted where they should. No looking over their shoulder or at your feet. It’s important to keep the attention on them and make them important.
Tip 4: Practice. From an early age we are taught that practice makes perfect. And as an adult nothing has changed. Practice even the simple things like saying who you are and what your company does. Practice until it sounds effortless. Also, practice keeping the pace of your words moderate, try not to rush through.
Attitude and confidence are also key factors in confident trade show speaking.
Tip 1: Try this the night before, positive visualization. Whether you believe this works or not, try it. Imagine yourself on the show floor being confronted by a new prospect. Imagine how you want to handle yourself.
Tip 2: Be in control. Act confident, be ready, hold your head up high, stand up straight and lastly but most important… smile. Avoid keeping your hands in your pockets, rocking side to side, twirling your hair or touching your face. These are all signs of self doubt.
Tip 3: Accept nervousness, we’re all human. Everyone gets nervous but the difference is all in how you handle it. Turn your jitters into positive energy that radiates off of you.
Tip 4: Lastly, it’s not the end of the world if you have a bad day. There’s always the next show to make up for where you lacked today. It’s called learning - embrace it.
So, here are FOUR tips to help prepare you before the next big show.
Tip 1: Knowing your product or service. Obviously, knowledge is a winner in sales. And as a consumer, nothing is worse than ending up with a salesperson that knows nothing about what they’re selling – no matter what it is. So, if you don’t feel confident you’d better start learning all there is to know now.
Tip 2: Arrive upbeat and stay that way. If your morning began on a bad note, leave it at the door. You owe each and every person at the trade show the same enthusiastic presentation from the first to the last.
Tip 3: Focus on the audience whether it’s one person or a group. Keep your eyes planted where they should. No looking over their shoulder or at your feet. It’s important to keep the attention on them and make them important.
Tip 4: Practice. From an early age we are taught that practice makes perfect. And as an adult nothing has changed. Practice even the simple things like saying who you are and what your company does. Practice until it sounds effortless. Also, practice keeping the pace of your words moderate, try not to rush through.
Attitude and confidence are also key factors in confident trade show speaking.
Tip 1: Try this the night before, positive visualization. Whether you believe this works or not, try it. Imagine yourself on the show floor being confronted by a new prospect. Imagine how you want to handle yourself.
Tip 2: Be in control. Act confident, be ready, hold your head up high, stand up straight and lastly but most important… smile. Avoid keeping your hands in your pockets, rocking side to side, twirling your hair or touching your face. These are all signs of self doubt.
Tip 3: Accept nervousness, we’re all human. Everyone gets nervous but the difference is all in how you handle it. Turn your jitters into positive energy that radiates off of you.
Tip 4: Lastly, it’s not the end of the world if you have a bad day. There’s always the next show to make up for where you lacked today. It’s called learning - embrace it.
Monday, April 13, 2009
Maine Today Article
Affordable Exhibit Displays, Inc. -- Sustainable Maine
Check it out more on recycled fabric and how you can save a landfill from your old display!
4 Tips to help you find new trade show success in 2009
Spring is one of those transitional times of year. Here, in New England, we are all ready to welcome the warm summer breeze, but it's still a bit too soon for that.
Spring is also the time of year that trade show goers are gearing up for the 2009 trade show season – that’s if it hasn’t started for you already.
Attending a trade show is a commitment from beginning to end. And preparing ahead saves time and money when it counts the most.
Here are some 4 TIPS to help get you on the right track.
TIP #1
For a small show start planning 3 months in advance, at the minimum. For the moderate size show start planning 6-8 months in advance and for the large national shows a year is preferred. With the smaller size shows but for the national shows, so much more money is spent just to be there. So planning ahead will make your show successful.
TIP #2
Most important, can't say it enough, if you don't get this right than just forget the whole thing. Number ONE most important piece to know and build your whole show presence on is... drum roll please... your TARGET AUDIENCE.
Who is at this show anyway? It's not about what you think of the service/product, it's what they think. Who is going to benefit from your services or product? The audience. What are their needs, what are their wants, what will they get out of your service/product?
Those are the questions you need to ask and figure out. Not just surface answers either, these answers must strike a cord with them and really hit home. It must be a deep benefit to them that makes you stand above your competitors. I must use that, oh, that service will make my life so much easier. What did I do without it?
TIP#3
Okay, so now you have the best advertising you could have come up with. How are you going to attract your target audience to your booth? What is going to invite them and engage them? Your GRAPHICS! Let’s face it, not all of us have been hit with the creative stick.
So that's when you hire, if you must, a professional. A trade show graphics professional. Someone with the experience in building the visual that gets those people to say, hey, who's that. If your graphics don’t speak to the target audience than you may as well go home. This visual must always be a positive one.
TIP #4
Set your GOALS high. Set them too low and fail at this challenge. It's like playing a championship game of football, being the quarterback and holding the ball in your hand while walking on the field and knowing... you're going to lose. Well, then the Law of Attraction says - lose you will. And who wants to do that! So, set those goals high. It's just like anything else, talk is cheap but effort makes you the MVP of your team. And that's where you need to be right now. You’re the teams Most Valuable Player!
This March, while the birds start flying home, the days get longer, and the smell of the air starts to change take the time to sit back and reevaluate why you want to go to trade shows and what extra business can come out of it.
Attending a trade show is a commitment from beginning to end. And preparing ahead saves time and money when it counts the most.
Here are some 4 TIPS to help get you on the right track.
TIP #1
For a small show start planning 3 months in advance, at the minimum. For the moderate size show start planning 6-8 months in advance and for the large national shows a year is preferred. With the smaller size shows but for the national shows, so much more money is spent just to be there. So planning ahead will make your show successful.
TIP #2
Most important, can't say it enough, if you don't get this right than just forget the whole thing. Number ONE most important piece to know and build your whole show presence on is... drum roll please... your TARGET AUDIENCE.
Who is at this show anyway? It's not about what you think of the service/product, it's what they think. Who is going to benefit from your services or product? The audience. What are their needs, what are their wants, what will they get out of your service/product?
Those are the questions you need to ask and figure out. Not just surface answers either, these answers must strike a cord with them and really hit home. It must be a deep benefit to them that makes you stand above your competitors. I must use that, oh, that service will make my life so much easier. What did I do without it?
TIP#3
Okay, so now you have the best advertising you could have come up with. How are you going to attract your target audience to your booth? What is going to invite them and engage them? Your GRAPHICS! Let’s face it, not all of us have been hit with the creative stick.
So that's when you hire, if you must, a professional. A trade show graphics professional. Someone with the experience in building the visual that gets those people to say, hey, who's that. If your graphics don’t speak to the target audience than you may as well go home. This visual must always be a positive one.
TIP #4
Set your GOALS high. Set them too low and fail at this challenge. It's like playing a championship game of football, being the quarterback and holding the ball in your hand while walking on the field and knowing... you're going to lose. Well, then the Law of Attraction says - lose you will. And who wants to do that! So, set those goals high. It's just like anything else, talk is cheap but effort makes you the MVP of your team. And that's where you need to be right now. You’re the teams Most Valuable Player!
This March, while the birds start flying home, the days get longer, and the smell of the air starts to change take the time to sit back and reevaluate why you want to go to trade shows and what extra business can come out of it.
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