How Good Trade Show Display Design Leads to Good Business.

There's one simple factor for you to know before your trade show that will make it a success. Utilize this factor and walk away happy. Find out more on how good design is good business

Addams' Family Broadway Musical Partners with Affordable Displays



Broadway musical production The Addams's Family
characters made into life size cut outs

4 Tactics to Engage Attendees to Actively Participate

How can you engage your trade show attendees better, more powerfully so that they stop in their tracks to find out just what you have to offer?  This is one of the best questions asked by all exhibitors.  You'll discover the tactics of why doing trade show is important and to help you get out of the not being seen rut.  Read then ask yourself what you could be doing better at your next trade show to make it more inviting.

Glossary of Trade Show Terms

Trade Show Terms and Their Meanings

For anyone who attends trade show locally or across the globe you know that the terms listed in your Exhibitor Packet can be extremely confusing especially if you are a new trade show goer.  You can start here and educate yourself with learning what words like A/V, drayage, I&D and W&B all mean.  These are all an important part to the process leading up to, during and even after the show.  

Read now what all trade show terms mean and download our FREE Glossary of Trade Show Terms now.

Take the Trade Show Plunge at Your Next Event

Scanning the Trade Show crowd sometimes can be surprising at how many business people stopped their busy day to attend the show. All coming from local and from far away places but are commonly there for the same reason.

Yet year after year you attend that same marketing event and now it may seem tedious and repetitive. So what’s the point in all this effort?  Well, that is actually the point of a Trade Show.  It may be seem repetitive but it doesn't have to be.   You just need to put take the trade show plunge!  Because if nothing else, a Trade Show is no better a place to form new relationships while maintaining and reinforcing the existing relationships.

Take the trade show plunge. Because the point is: reinforcement of strength in both presence and relationships.  After reading this helpful blog post then check in on your trade show booth before the show to see if what you've been using fits into your new focused 'BAM' strategy.  If not then check where to find a new trade show display to make you POP at your next trade show event.

4 Most Important Tips for Choosing the Right Trade Show Display

If you’ve ever attended a trade show, been on an exhibition floor or passed through any outdoor fairs lately you surely would have seen how tall banner stands have taken over the show floor spaces.  Indoor and outdoor banner stands are the go-to product of trade show advertising.  Each banner and its stand can easily show off your products and services. 

The benefits of using retractable banner stands are well understood – they are portable, convenient and colorful – but which one is right for you?  These four tips will help you in choosing the right retractable banner stand to suit your needs not only for an upcoming show but also for the future.

There are many other display options and depending upon your show schedule you might need something bigger and bolder than a banner stand.

Read more about the 8 Tips to Choose the Right Trade Show Display.

Upcoming Trade Show Spotlight - BOMA International

Upcoming Trade Show Spotlight - BOMA International

BOMA International -Every Building Conference Expo

June 28-30, 2015 

Los Angeles Convention Center | Los Angeles, CA

Read more about the BOMA International at AffordableDisplays.com

What’s attending a trade show without having display booth behind to back you up visually show off your company! Consider the products offered by AffordableDisplays.com to spruce up your booth space. There’s still time!

The Los Angeles Convention Center is located in the heart of southwest downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show happening on November 20-29, 2015 and Anime Expo happening on July 2-5, 2015, plus the Electronic Entertainment Expo, also known as E3 is just around the corner on June 16-18, 2015.

You can take the time to Explore Los Angeles during your free time and after the expo is done. Check out this list of Top Ten Things You Must Do in Los Angeles to find out more.


Image Courtesy of the Los Angeles Convention Center.

Upcoming Trade Show Spotlight - MedTechWorld MD & M East

MedTechWorld MD & M East

June 9-11, 2015 

Jacob K. Javits Convention Center | New York, NY

Serving the East Coast's Medtech Community for Over 32 Years.  It's time all medical industry businesses check out this conference. Find out more.

What’s attending a trade show without having display booth behind to back you up visually show off your company! Consider the products offered by AffordableDisplays.com to spruce up your booth space. There’s still time!

Build Your Own Trade Show Booth Space with this Display

IT'S TIME TO TRADE SHOW WITH IMPACT

You'll blow the competition away with the custom booth built just for your company. Our customized Custom Build Displays are the latest and greatest when it comes to Trade Show Displays. It's now here and available right here at AffordableDisplays.com.

You have the unique ability to build your very own custom display with many different standard components. Our custom build display system allows you to be creative by mixing and matching standard components to create your very own custom booth space.

Ask us about creating a completely new booth space that no one has ever seen before in any tradeshow booth size of 10ft, 20ft, 30ft or larger. But, before you get into actually choosing your booth set up you'll need to know which type of booth space you are signing up for at each show you attend.

--- Inline trade show booth space
are generally arranged in a straight line and have neighboring exhibitors on their left and right hand sides. This leaves only the front side of your display booth exposed to the aisle.

--- Island booth space
is any booth space that is exposed on all 4 sides. A typical island booth exhibiting space is often 20ft x 20ft, 20ft x 30ft but it may be up to 20ft x 40ft or larger. This type of tradeshow booth space is unique in that the 4 exposed sides are wide open for attendees to enter an exit.

This type of booth space must be designed so that the flow of people moves throughout the floor space smoothly. The island conference booth space is often seen with private conference rooms to meet with clients. Also, generally speaking hanging signage over island booth spaces is allowed.

--- Peninsula exhibiting booth space
is typically 20ft x 20ft or larger. It is exposed to the aisles on 3 of the 4 sides, and may be comprised of a minimum of four booths. There are two types of Peninsula Booths: (a) one which backs to In-Line Booths, and (b) one which backs to another Peninsula Booth and is referred to as a "Split Island Booth.” Generally speaking hanging signage is allowed with peninsula style booth spaces.

The different types of exhibits are determined by the show you are attending. Each show and even venue location has it's own set of height restrictions and booth space guidelines that you must follow.

You should look into these with the show management company prior to getting your heart set on a particular booth space layout. Some shows may require top rigging if your display height is over 8ft or taller. If you choose to have side walls on your booth design then you may be restricted to only 5ft wide and 4ft tall.

The Tension Fabric offers a more contemporary look that can be achieved with fabric graphics. Wait!! I haven’t even gotten to the best part yet. Tension Fabric Displays are completely custom made and your only limit to the design is your own imagination. If you can think it we can build it!

We are talking Archways, Hanging Structure, 3D Effects, Custom Room Design , Monitor Integration, Free Standing Towers and on and on and on. The outcome of the design is limitless. We've got trade show booth designs you've never seen before and that's because each customer and each order is handled on an individual custom basis. 

That means you'll be ONE OF A KIND.

Plus best of all, our Custom Build Trade Show Displays are all USA made from start to finish! And comes with a Lifetime hardware warranty. This custom series is lightweight, durable for any amount of shows you'll be attending during the trade show season and portable. With it's interior aluminum tubular structures and high quality full color fabric tension pillowcase graphics your booth space will be the talk of the show.

All tension fabric display orders come complete with step-by-step installation instructions making set up less stressful and more like fun! Sometimes it takes a unique looking booth space to really make you stand out.

Learn more about table top displays for any budget

Transform your presentation table with one of our full color, user friendly, and portable table top displays. These table top displays can instantly feature your company logo, company services, or special message at any trade show venue. And with the wide range of styles and sizes of our portable table top banner stands, pop up displays, tensions fabric displays and folding panel displays it allows us to cater to any budget and personal taste.

Panel Table Top Display Still the most popular! Manufactured in the USA the Promoter Series table top display and the AcademyPRO Series table top display. Our USA made portable panel displays are available in a 2-panel, 3-panel, 4-panel and 5-panel display option. The customized graphics are attached to the display using a Velcro receptive fabric which allows for unlimited changing of your printed graphics or photos. Each fabric panel is constructed with internal fiber board and black PVC protective trim for extra strength and durability. You also have the option to choose from one of our 8 premium fabric colors: Lava Black, Steel Grey, Charcoal Grey, Kelly Green, Electric Red, Monarch Blue, Indigo or Merlot. Our table top displays are perfect for any presenter with the busiest of schedules. Also, great for college fairs, job fairs, small business or trade show.

Table Top Banner Stands: The perfect choice for smaller show events and smaller budgets. Starting at $79 our table top banner stands come in a large variety of sizes and styles. Save extra space on your exhibit table and allow more space for brochures, products, etc. Our table top banner stands are super portable and can be set up and taken down with only one person in just a few minutes. The best feature of these customized table top displays is being able to update or change out the graphic banner when needed. Get noticed and leave a lasting impression with your full color graphic table top banner. 

Pop Up Table Top Display: Here at AffordableDisplays.com we manufacture the 1UP Pop Up display series. You can find this USA made pop up display model on our site only. We ship our 1UP pop up displays worldwide and they make a big impact! Available in a 4ft, 5ft, 6ft and 8ft our curved 1Up PopUp Table Top Display booth is a great option if you want to get the largest table top display available for your exhibit table. This full color graphic display is perfect for any marketing convention, fair or trade show. This exhibit booth display pops up almost effortlessly in just minutes and includes magnetically attached full graphic panels and end caps and durable and lightweight aluminum frame. Your customized booth display will be sure to catch the eye of passer-byes at your next marketing convention or trade show.

Tension Fabric Table Top Display: When it comes to traveling around and doing one trade show after another, its nice to have something that sets up and breaks down quickly. With lightweight aluminum framing and custom graphic stretch fabric, our tension fabric table top displays make presenting a breeze and will be sure to grab the attention of potential and existing clients. From more traditional designs like our pop up and pillow-case style to the latest in trade show displays like our XSalesmate Geometric fabric tension displays, Tension Fabric V-burst Table Top Display or Waveline fabric tension display series. All are sure to get the attention your business deserves at your next marketing event.

AffordableDisplays.com Announces 7 New Display Lines for 2015

Greene, ME -- Affordable Exhibit Displays, Inc. has announced their preparation is ongoing to add 7 brand new display series to their online web store in 2015.

Since 1994, Affordable Exhibit Displays, Inc., an online trade show display company, offering tradeshow displays and wide format printing, has been thriving and succeeding in the online world of portable displays. Including the production and fabrication of 12 exhibit lines created by AffordableDisplays.com, they also are a dealer of may types of other tradeshow display systems.

These new display lines include many popular styles such as tension fabric, backlit illuminated displays and interactive media displays. With these new additions, AffordableDisplays.com will open up its online offerings to a larger variety of purchasers who have been inquiring about these types of displays. "What started out as taking a few requests from our current customer base has turned into a full on brand new expansion of our display lines. The demand has prompted us to add these 7 new quality display in response to our customers telling us they not only are searching for them but want to purchase them." said Dena Wing, online sales director and director of marketing.

The 7 new trade show display lines are all portable and can be shipped with FedEx or UPS. The include the 1UP Media pop up display which is produced and fabricated by Affordable Exhibit Displays, Inc. at their facility in Greene, ME. "It's important to listen to our customers. The classic style pop-up display is still holding a steady stream of popularity and now the demand to make them interactive with the usage of monitors and tablets is stronger than ever." Dena Wing continued.

In addition to their own creation of the media pop-up display, they are adding the vBurst pop up tension fabric display which has the ability to be illuminated from behind with backlit lighting bars, the V-Frame (SEG) silicone edge graphic frame display utilizing push-fit fabric graphics which also has a separate line called V-Frame Backlit which has the ability to become an illuminated light box using integrated LED lighting stripes all built-in, the collage geometrix style pop up display which is perfect for the on-the-go exhibitor wanting lightweight portability plus ease of changing graphic skins, the Formulate tension fabric display system which as optional shelving, monitor mounts, brochure holder and unique shapes all built-in and ready to use, and lastly, the Wave Media fabric tension pillowcase display system which has a state-of-the-art touch screen built right into the fabric graphic skin which is made for the ideal interactive junkie!

Continued, Dena Wing online sales director and director of marketing, "The trade show industry is always evolving and that means that we've got to evolve with it. And by adding these new lines we are able to keep our customers' needs met."

Affordable Exhibit Displays, Inc. is a family-owned Maine company providing trade show display and printing worldwide Since 1994. Their online webstore allows them to reach customers from any point around the globe from their Greene, Maine USA location. With in-house production and in-house graphic design and printing they are able to provide quality from start to finish. Some of their clients include corporations, small businesses, colleges and universities such as: Crayola, Scentsy, Inc., Toyota Corporation, and locally Cianbro Corporation, The Jackson Laboratory, Husson University, Colby College, and Oxford Networks.

It's an early Christmas present for AffordableDisplays.com

Affordable Exhibit Displays, Inc. received an early Christmas present from the Maine Audubon. How exciting!  Thank you Maine Audubon!

Begin 2015 with adding any one of our 7 new trade show display backwall series to your trade show conference line up. Check out the preview of what we're working on now!  

AffordableDisplays.com has the 2015 new display lines sneak peak listed in their webstore today.

 Let us know what you like!  @AffordDisplays or on our Facebook page

4 Tips to Planning your next outdoor event

Outdoor Event planning can be as much about preparing for the unanticipated weather as it is about planning the actual event.

You can't control the weather on event day (even if you wanted to) and you can't ask mother nature to not spring an unexpected thundershower, tornado, or heat wave on you. But what you can do is be prepared with the right outdoor promotional gear than you are in even better shape to start the day and have a smile on your face.

To keep you on track here are just a few tips to help things go smoothly whether it's your first or hundredth outdoor event:

1. Check weather records. If you can't postpone the event due to an unsightly day of weather at least you can be prepared. Our custom printed logo event tents will do just the trick on those sweltering sunny summer days and rainy day or evening events. Our portable event tents come in 10ft x 10ft, 10ft x 15ft, and 10ft x 20ft sizes. Or have a beach event then check out the newly added Branded Umbrella, perfect for beach events or outdoor restaurant and bar decks.

2. If the site is local and it's a first time event spot for you then take a moment to think about visiting the site beforehand. Watch it over the course of a day/night and figure out how the sun moves, in accordance with existing shade-ability, so you can plan for sun exposure, shade structures, and lighting after dark. Then you can gauge how your booth area should be set up to maximize your outdoor advertising dollars.

3. Think about the little extras to help your event staff. Like a branded water cooler (ask us - we got those too!!) , a first-aid booth, mosquito zappers, sunscreen samples – think some little things that will keep your attendees and event staff s comfortable and happy as possible.

4. Think about the venue area from all points - as a passerby attendee and from the attendee just walking in. Can they see where you are right off the bat? That's why you shouldn't forget to make sure all can see where your event space is located with the branded outdoor sail flag. We offer many shapes and sizes for you to choose from. Ask about our Empire single pole event banner. It's just under 19ft tall and commands attention from any point!

Androscoggin B2B Trade Show June 12th - It's not too late to order your Trade Show display!

It's that time of year again!! 

The annual Androscoggin Business to Business trade show
happening @ the Colisee, Lewiston Maine on June 12th! 

Stop by and visit us for some

FUN IN THE TROPICS at Booth 536 & 537! 

But, it's not too late to get your last minute order in today. We have many products
with a 3 business day production time so order by Monday, June 9th.

Visit www.AffordableDisplays.com to shop now

Stop wondering what your Exhibitor's Handbook is trying to tell you!


Ever wonder what terms like drayage, dim weight, raceway or net square footage means in your show exhibitor booklet?? Take the guessing out with the Glossary of Trade show Terms.

Scan through these A-to-Z alphabetized definitions the next time you need to decipher your exhibitor booklet.

Check it out here  Glossary of Trade Show Terms
The exhibit industry has a unique language all its own. Learn to speak it fluently with our A-to-Z trade show glossary.

Exhibiting at the same trade show year after year...good or bad?

You're standing in your booth space, scanning the trade show crowd and you feel somewhat surprised at how many people stopped their everyday business to attend the show.  Coming from local and faraway places and yet all are there for the same reason.  But does exhibiting at that same trade show year after year with so many familiar faces seem tedious and repetitive? Do you feel your efforts are worth it in the end? 

Well, repetitive exposure even if to the same people, is an important piece for any successful Trade Show!  But what if you don’t have the ‘WOW’ in your Trade Show display you wish you had, what if you don’t have that ‘something new’?  What’s the point then?  The point: if nothing else, a Trade Show is no better a place to form new relationships while maintaining and reinforcing the existing relationships.

Here are FIVE strategies to keep your business looking fresh and new at the same shows because the point is: repetitive exposure is reinforcement of strength in both presence and relationships.

Tip 1: Focus on Features.
Does every user of your product or service know it completely from the in to the out? Doubt it! Try taking your most overlooked features and push them. Get them recognized as a 'new' benefit.

Tip 2: Focus on the Future.
Is something new and exciting coming but not quite there? Are you starting to focus on eco-friendly processing but it's not quite ready to unveil how. Start the buzz talk now, ahead of time, to get your new and old prospects talking and especially wanting that new service or item. Jump start it now.

Tip 3: Focus on the Product.
Use the Proctor & Gamble strategy to make something old something 'New and Improved'. Here and there you may notice they use that on their laundry detergent, shampoo brands, etc. If you have changed your product and it is New and Improved well say it. No need to reinvent the wheel when you can just enhance what you already have.

Tip 4: Focus on the People.
Take your best faces and best workers and put them out there. The ones who make your products, the ones who make your services run smoothly. Put a face on the action behind the scene.

Tip 5: Focus on Service.
Have great customer service and keep on proving it. Highlight your best services that make your customer's happy to work with you again and again. 

So, even if you think you don't have something new to say or exhibit, step back and really think about it. The point is: you can find something new by looking what you already have in a different light.

Learn 3 ways to choose the right trade show

-- Plus search through 3,872 shows happening in 2014 --

Begin 2014 off on the right foot!  Find a new way to reach out to potential clients by attending face-to-face trade shows.  To start, there are three different types of trade shows.  Always keeping in mind the time, money and overall investment that goes into a trade show. Deciding which show is the right fit for your company is crucial.

First, we have Retail Trade Shows. Retail trade shows mainly focus on selling their products and closing the deal right at their booth space. Attendees can range from department stores to convenient stores, house wares, bookstores, electronics and toys. Attendees will be displaying lots of quality choices at every price point allowing people to discover new product categories, new suppliers and new and different ways to profit.

Next up are Business-to-Business shows - also referred to as B2B shows for short. These are mainly to get your name out there, creating new business relationships that merge after the show. Displaying your companies professionalism, positive attitude and overall knowledge of your products and business. These are a great way to start the word of mouth and gain new social networking partners. A colossal 84% of consumers believe recommendations from friends, family and colleagues are the most reputable source.

Lastly we have Event Marketing Shows. If you are aiming towards delivering a message or creating brand awareness, this is the show for you. Social media may be great but here face to face is key. To achieve your competitive advantage you must be sure your message and brand are clear. Avoiding to much text in a display and having the most professional image will definitely catch potential partners eyes.

Different types of shows can work for everyone, as long as you adjust
your booth to each individual show. 

So, which show is best for your company? 

Start your search now!

 

Customer Feedback!

Feedback from our customers is always welcomed! Here's what a recent customer has to say:

“I just wanted to let you know that we received our 33" display banner and table top display yesterday in good order. The banner is BEAUTIFUL!!!!! Many thanks to you and the crew at Affordable Displays.”  -- Service Dogs of Virginia

Update your 8ft trade show booth set-up and stand out from the crowd

Have an 8ft trade show booth, but not quite sure how to fill it? Here's a great idea...combine 3 retracting banner stands, then add a graphic podium and lights and VIOLA! You're ready to show off all your company has to offer and be a success at your next trade show. Contact us today at 800-723-2050 or visit our website www.AffordableDisplays.com to see how we can help!