Scanning the Trade Show crowd sometimes can be surprising at how many business people stopped their busy day to attend the show. All coming from local and from far away places but are commonly there for the same reason.
Yet year after year you attend that same marketing event and now it may seem tedious and repetitive. So what’s the point in all this effort? Well, that is actually the point of a Trade Show. It may be seem repetitive but it doesn't have to be. You just need to put take the trade show plunge! Because if nothing else, a Trade Show is no better a place to form new relationships while maintaining and reinforcing the existing relationships.
Take the trade show plunge. Because the point is: reinforcement of strength in both presence and relationships. After reading this helpful blog post then check in on your trade show booth before the show to see if what you've been using fits into your new focused 'BAM' strategy. If not then check where to find a new trade show display to make you POP at your next trade show event.
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