Wednesday, July 23, 2008

Pin Point YOUR Trade Show Display Style

Generating leads and making sales are your priorities and your trade show booth - both the physical space and the display – can help you do this. When you are displaying a trade show booth, you want to project just the right image for your company; one that makes potential clients want to learn more after their first glance.

So let’s walk through some of the most popular options to choose from in the wide variety of displays out there today. We are sure one of these will suit your specific show needs.

BANNER STANDS ... Tempt your potential prospects with a versatile banner stand. These are a hit in the trade show industry! These lightweight portable displays are designed with your transporting needs in mind and most come with an easy to carry bag. Add your eye catching banner design and potential clients and competitors will notice your company.

The two main types of banner stands are:
Retractable banner stands: Similar to a household window shade, pull the banner up from base and hook to top of the center pole- Banner retracts down into base- Generally comes with carry bag- Set up time is seconds- Weighing about 18 lbs. - Great for the quick, one person shows

Non-retractable banner stands: Simple design includes weighted base and center pole with rollable banner material.- Roll your custom banner up manually for storage- Generally comes with carry bag- Set up in a few minutes. - Weighing about 15 lbs. - also work for the one person shows-some models even connect together withmagnetic to form a large graphic wall.

Banner stands come in a wide variety of sizes. Widths and heights vary per stand model. Typically, you will see a width of 24”-36” and a height from 72”-84”. A banner stand can be used alone on the floor, set on a table or in addition to your already existing display unit. Use during the one day show, in a church setting, business lobby, career fair, or during your next big presentation to impress the higher-ups. These simple stands have the ability to impress in any setting.

TABLE TOP DISPLAYS or FULL SIZE DISPLAYS ...Attract attention with a table top display and use it as a powerful resource to showcase what you have to offer. Table top displays are perfect when you're limited by space or budget. And how easy they are to use by a single person -- simply unpack, unfold and set on a table. Take advantage of the left over front space on the table by displaying handouts or small products, use a laptop for demonstrations or as a writing area. Being so portable and lightweight anyone can be on their way to fantastic trade showing with a table top display.

Control the flow to you and your presentation with a freestanding full size display. Utilizing the full size display is a great way grab attention. Free floor standing most are approximately 90” (7 ½’) tall and come in a wide variety of widths most commonly 6’ to 20’ wide. These booths are designed to be portable so they are easy to bring from one event to the next. Most are single person set up but some require two or more to help.

Table top and full size displays are available in these most common styles:
Panel display: with permanently connected panels or individual panels that connect together- Traditional style - May have double sided or single side panels- Usually covered with a VELCRO® receptive fabric- Easy graphic changing

Pop up display: modern style with a characteristic curve - Modern style - Generally comes with everything you need to get started- Usually has VELCRO® receptive fabric panels, aluminum frame and a wheeled compact shipping/storage case- Easy graphic changing- Optional wrap around graphics available- Generally come with a manufacturer's warranty on the frame components

Full size free standing floor displays have the ability to connect multiple units together to form larger versions for the nationals shows but can be used independently for the state-wide shows.

ACCESSORIES ...Accessorize and complete the function of your booth by adding these items:
- Tall folding director chair - rest your feet and sit at eye level
- Podiums or counters - interactive stations or use as a barrier
- Folding tables - travel without worry of table size
- Throw covers or Table runners - cover the table and show your image
- Literature stands - holds hand outs neatly in one spot
- Projector screens - PowerPoint presentation made easy

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