New Way to Capture and Keep Clients Around

Following up on Trade Show Leads

Lead gathering and building future relationships, both new and old, is what a Trade Show is all about. Your communication with new and old clients should be a positive one making them want to come back, but what should you do to make that happen?

When the show or meeting is all said and done, what is the next step? It should be to follow up, shouldn't it? How do you follow up and what method should you use? First things first: Timing. Always, follow up by the end of one week of the show date with any follow up avenue you take. Strike while the iron is hot!

Here are the traditional ways:

>> A personal phone call always makes a positive personal impact. This should be done the following business day – wait any longer and they may not remember. Keep good notes and refer to the conversation you had when you last spoke at the show.
>> Direct mail to send specific information – other than what you have already given to them. This must be sent within one week from the show date and try to include a hand written note to add the personal touch.

Here is a NEW way to show your potential prospects and returning customers that their relationship to you is important, before, during and after. Try a Pre-printed CUSTOM Post cards, Cards, or Tri-fold brochures from an online service. Use SendOutCards.com, they specialize in YOUR custom greetings.

SendOutCards.com is an On-Line mailing service that allows you to send individual or bulk Custom printed Post cards, Cards, Tri-fold brochures and all for less than you think. You can connect with your clients anywhere at anytime! They print it, stuff it and mail it -- all for less than a greeting card at the store. An actual stamp placed on the front for that added personalization, just as though you did it yourself!

With the following benefits you will connect with your potential prospects or returning customers with the ease of pressing a few buttons:
>> On-Line Business Services: SendOutCards offers a simple and professional way for businesses to follow-up with their customers, vendors and associates. A customer that feels appreciated will continue to do business with you or refer others to you.
>> On-line Card Catalog and Customized Greeting Cards and Postcards: You can customize your business cards with your own logos, photos, or designs. For a nominal fee, SendOutCards will create and set-up your own custom card. With this, a business can choose between their own custom cards, or have the flexibility of using any of the cards already available in SendOutCards main card catalog with 1000’s of pre-printed cards and messages.
>> On-line Contact Manager and Reminder Service: With the purchase of any SendOutCards.com account, you have access to the online Contact Manager. You may type in your contacts or import them from Microsoft Outlook, Goldmine, Act, etc. Never forget another birthday or special occasion. Our reminder service comes complete with a calendar that shows events and a reminder service that will never let you forget.
>> Card Campaigns: With SendOutCards.com, you can create campaigns that will automatically send out Thank You Cards, Birthday Cards, Holiday Cards, and Promotional Postcards. You have the ability to use your own hand-writing and signatures for additional personalization. In addition, you can look up a customer's name at any time, click on a card that is scheduled to go out, and customize your message to that customer at any time. Remember the information you jotted down about that prospect at the Trade Show? Here is where you will personalize the card, post card or tri-fold brochure to them specifically and send it immediately from the comfort of your lap top!
>> A personal representative to help you with every step of the process for free: If trade-show follow-up is your main concern, we will train you specifically in this area and be with you every step of the way. After the success of the first show, the following trade-show follow-ups are nearly automatic! Select your campaign and input your new prospects into the contact manager and push the send button! You will quite probably be the first vendor that has contacted them from the show with a truly personalized “thank-you”.
>> All this for around $1.00 per card. How can your business benefit from a service like this? Let us know how we can help.

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